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Opportunity/Deal Intelligence

Leverage Rafiki AI's AI Insights from Customer Conversations to get Deal or Opportunity Intelligence for your pipeline

Written by Rafiki Customer Success Team

Deal Intelligence Overview

Rafiki AI's Deals page provides a 360-degree view of your sales pipeline by combining CRM data with conversation intelligence. Navigate to Deals from the left sidebar.

Deal Dashboard

The Deals dashboard displays your pipeline with key information for each deal:

  • Deal name and associated account

  • Amount and close date

  • Stage with visual progression indicator

  • Health indicators — warnings for deals that need attention

  • Meeting count — Number of recorded conversations linked to this deal

  • Last activity — When the most recent interaction occurred

Pipeline View

Deals dashboard with deal cards

Switch to the pipeline view to see your deals organized by stage. Each stage shows the total number of deals and their combined value, making it easy to assess pipeline health at a glance.

Deal Detail

Click on any deal to see its full detail page, which includes:

  • Deal summary — Aggregated AI summaries from all meetings related to this deal

  • Related meetings — All recorded conversations linked to this deal

  • Contacts — People involved in the deal

  • Stage progress — Visual timeline of the deal moving through stages

  • Deal warnings — AI-detected risks like no activity, ghosted prospect, or single-threaded engagement

Pipeline view with deals organized by stage

CRM Sync

Deal data syncs automatically from your connected CRM (Salesforce, HubSpot, Pipedrive, Zoho, Close, Freshworks, or Monday.com). Meetings are associated with deals based on participant matching, ensuring conversation context is always linked to the right opportunity.

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