What Does Rafiki AI Do?
Rafiki AI is a revenue and conversation intelligence platform that integrates with your sales tools, captures every customer conversation, and transforms them into actionable insights. Here is how it works.
Recording and Capturing Conversations
Rafiki AI captures conversations from multiple sources so nothing falls through the cracks:
Notetaker Bot (RecallAI) -- Rafiki AI's primary recording method. The bot automatically joins your Zoom, Google Meet, or Microsoft Teams meetings based on your configured recording rules (All Meetings, External Only, or Invite Only).
Zoom Native Integration -- for organizations using Zoom's built-in cloud recording
Chrome Extension -- record meetings directly from your browser
Manual Upload -- upload existing audio or video recordings for analysis
Dialer Integrations -- automatically capture calls from Aircall, Kixie, Dialpad, OpenPhone, RingCentral, Twilio, CloudTalk, SalesLoft, Outreach, and more
AI-Powered Transcription and Analysis
Once a conversation is captured, Rafiki AI's AI engine processes it automatically:
Transcription -- accurate, speaker-attributed transcription of every conversation
Topic Detection -- automatic identification of discussion topics with duration and percentage breakdowns
Tracker Detection -- monitoring for custom keywords and phrases you define (competitor names, pricing language, objections, and more)
Conversation Metrics -- quantified interaction data including talk-listen ratio, question rate, longest monologue, patience, and interactivity scores
Smart Call Summary -- AI-generated meeting summaries with key topics, action items, and next steps
Deal Intelligence
Rafiki AI integrates with your CRM (Salesforce, HubSpot, Pipedrive, Zoho, Close, Freshworks, Monday.com) to provide complete deal visibility:
Pipeline views with deal stage progression and health indicators
Automatic association of meetings with deals, accounts, and contacts
Deal risk warnings and signals based on conversation patterns
Smart Call Summaries synced directly to CRM records
Account-level intelligence with meeting history and engagement tracking
AI-Powered Features
Rafiki AI offers a suite of generative AI capabilities to accelerate your team:
Smart Follow-Up -- AI-generated follow-up emails drafted from call transcripts
Ask Rafiki AI (Answer Engine) -- ask natural language questions across all your conversations and CRM data and receive streaming AI-powered answers
AI Reports -- template-driven AI report generator producing detailed analyses for deal win/loss patterns, account health, and rep performance
Role Play -- AI voice training simulator where reps practice conversations with configurable buyer personas and receive scoring across five performance dimensions
Voice Agents -- AI voice agents for autonomous phone conversations such as SDR outreach and screening calls
Coaching and Enablement Tools
Turn conversation data into coaching actions:
Scorecards -- structured call reviews with weighted scoring (0-5 per question), auto-scoring configuration, and team-wide heatmaps
Playlists -- curate collections of meetings and snippets as training material
Analytics -- four analytics tabs covering meeting stats, interaction metrics, topic stats, and scorecard metrics with per-rep drill-down
Coaching Module -- track manager activities including calls listened, attended, commented, and scored per team member
Comments -- add feedback directly on transcript portions with team mentions